Welcome to The Key.
Your Sinegal Estate membership now earns Key points through qualifying purchases, Estate visits, and events, opening more ways to experience the Estate.
Your current Sinegal Estate benefits remain in place.
More ways to experience the Estate.
The Key adds a points-based loyalty experience to the Sinegal membership you already know, rewarding the ways you engage with the Estate.
1
Earn at your tier.
Silver earns 3 points per eligible $1, Gold 7, Platinum 8, and Master 9.
2
Earn beyond purchases.
Qualifying Estate visits earn 500 points and qualifying event attendance earns 1,000 points.
3
Build your Key Ring.
Your earned points are tracked as part of your Key Ring and become available after the applicable vesting period.
4
Unlock more of the Estate.
Available points can unlock eligible Estate wines, experiences, special events, and library access.
Simple from here.
The Key is now part of your ongoing relationship with the Estate.
01
Earn points
Qualifying purchases and Estate activity add points to your Key Ring.
02
Stay informed
Member communications keep you updated on qualifying point activity, vesting, and opportunities to use your points.
03
Unlock more
Once available, points can unlock eligible wines, experiences, events, library offerings, and other Key opportunities.
Where your points can take you.
The Key is designed to extend the Sinegal Estate experience beyond the bottle.
Estate Wines
Experiences
Special Events
Library Access
A few essentials.
The Key adds a points-based loyalty experience to your membership while your current Sinegal Estate benefits remain in place.
Points are earned on qualifying purchases and Estate activity while you participate in The Key. Points are not backdated.
Newly earned points remain pending for 12 months after the qualifying purchase or activity. Once vested, they become available for eligible Key redemptions. Unused Available Points expire 12 months after their applicable vesting date.
Your Key Ring is communicated through member emails and point notifications, including updates on qualifying activity and vesting.
The Key is available to eligible Sinegal Estate members. Points have no cash value. Program terms apply. Must be 21+.